Browser game marketing: a real-world example
Yesterday, I shopped online at a grocery store using a discount voucher the store had emailed me. One of the products I bought was a branded chocolate. Let’s use that experience as an example.
A chocolate manufacturer needs to market their products, so people buy their brand instead of all their competitors’ brands. The company must also deal with fake goods.
To solve both these problems, we can design a browser game where the player must distinguish a branded chocolate from a fake or competing chocolate brand as follows:
- Level 1: You see the full chocolate in its wrapper and other similar chocolates. You need to tap the branded chocolate. You must correctly identify the branded chocolate say 10 out of 15 times to pass the level.
- Level 2: You see only parts of the wrapper and you must tap the branded-chocolate wrappers, and not tap the fake ones.
- Level 3: You see the unwrapped chocolate and you must select which one is the branded chocolate and not tap the ones that are the wrong shape.
At the end of level 3, you can offer a promotion, like a voucher code for a discount at a particular store if you include the branded chocolate in your order.
Share the game
Once the game is written, the companies involved can start sharing videos of the game on all their social media platforms with a link to the game. They can also mention the voucher to entice people to play.
Share the voucher
You don’t need to track your users or limit the use of the voucher to those that played the game. Let players freely share the voucher – to share it, they must mention the chocolate brand and the store. And that’s free publicity for both the chocolate manufacturer and the store.
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